Abu Garcia reels, premier fishing tackle. Since 1921 this Swedish watch manufacturing company has redirected its skills to produce precision world famous Ambassadeur reels. Abu Garcia’s influence on the sport fishing community is unmatched.
Abu garcia’s revolutionary engineering of the first spinning reel is considered as the most significant event in the history of sport fishing tackle. For over 60 years, fishermen have trusted Abu Garcia for rods and reels to perform unfailingly, year after year. We have earned this trust with our commitment to building products right, making design changes only when they enhance the angler's skills without compromising reliability.
Accountability is why we have achieved the honored distinction of "Purveyor To The Royal Swedish Court," a distinction bestowed upon a select group of manufacturers by the Royal Court for consistently exceeding their high standards of quality and craftsmanship.
